17/06/26
Throughout this 12-month journey, it was vital that we balanced progress with respect.
Ashley Smith, CEO
For more than three decades, our current crest has represented some of the greatest moments in the club’s history. It has accompanied promotions, memorable cup runs and countless memories shared by generations of Rebels supporters. It has become synonymous with the story of Slough Town Football Club and will always occupy a special place in our history.
This change is not about rejecting the past, but about building on our heritage and creating a mark for the future.
As the club has continued to grow across our men's and women's teams, Academy and junior sections, the Board felt the time was right to evolve our identity and create a symbol that reflects the ambitions of the modern Slough Town Football Club.
Today, Slough Town is far more than a single first team. Alongside our senior sides, the club now supports a thriving youth structure comprising 15 Junior Academy (Elite Pathway) teams and 14 Juniors (Grassroots) teams. With hundreds of young players representing the Rebels badge each week, the club wanted to create a symbol capable of uniting every part of the Slough Town family.
Football has changed significantly since the current crest was introduced. The game is now experienced across digital platforms, social media, broadcast graphics and a growing range of merchandise and apparel. With that in mind, the club wanted to create an identity designed for the next generation – one that is instantly recognisable, uniquely Slough Town, and equally at home on shirts, scarves and screens.
Speaking on the introduction of the new crest, Chief Executive Officer Ashley Smith said:
“Updating our club crest was not a decision we took lightly, but it was a necessary step to forge our own unique identity. Our goal was to modernise the look to reflect a cleaner, stronger Slough Town FC - one that enhances our presence in an increasingly digital world.
“Throughout this 12-month journey, it was vital that we balanced progress with respect. By partnering with a branding expert and consulting a panel with over 125 years of combined association with the club, we ensured that we paid proper tribute to Slough’s rich history while keeping our core values firmly focused on the future.
“I am incredibly excited about this new chapter, and I cannot wait to see all of the club’s umbrella sides wearing our new identity with pride.”
The current badge incorporates the Borough coat of arms and the words “Serve With Honour”, both of which carry rich symbolism and have served the club proudly for many years.
The new crest has not been created from scratch. Instead, it draws together key elements of the club’s identity in a bold, distinctive and modern form.
At its heart are the intertwined initials STFC, creating a mark that is unmistakably Slough Town. The club’s traditional navy and amber colours remain central to the design, ensuring a visual connection with generations of Rebels teams and supporters.
The values represented by “Serve With Honour” remain just as important today as they have always been. While the wording itself no longer appears on the crest, the ethos behind those words continues to define the standards and culture of the football club.
Most importantly, the star within the crest represents aspiration and achievement. It reflects the club's thriving Academy and commitment to identifying, developing and nurturing future stars, while also celebrating Slough's unique place in scientific history.
The town has long been associated with astronomy through the work of Sir William Herschel, who discovered Uranus in 1781 before later moving to Observatory House in Slough, where he constructed his famous 40-foot telescope. The legacy of the Herschel family helped establish Slough as one of the most significant centres of astronomical study in Britain.
This connection is subtly reflected within the crest itself. Hidden within the monogram is a telescope, formed by elements of the 'T' and 'F', looking directly towards the star. Together, the two symbols represent ambition, discovery and the club's constant desire to look ahead to the future while remaining rooted in the town's rich history.
Supporters may also notice a hidden feature within the monogram itself. Embedded within the lettering is a subtle representation of a zebra crossing, paying tribute to one of Slough’s proudest innovations. On 31 October 1951, the world’s first officially recognised zebra crossing was installed in the town, with Slough subsequently becoming a pioneering “safety town”, leading the way with a number of road safety measures that were later adopted throughout the country.
The new crest represents where Slough Town is heading while respecting where we have come from. It has been designed to be bold, distinctive and instantly recognisable, working equally well on match shirts, scarves, merchandise, social media graphics and digital platforms.
The introduction of the new crest marks the beginning of a wider evolution of the club's visual identity. Supporters will gradually see the new mark incorporated throughout Arbour Park and across club operations, with signage and branding updated over time to ensure every aspect of the stadium reflects the next chapter in Slough Town's story.
We understand that changing a football club’s crest is a significant step and that supporters will naturally hold differing views. Such passion is a reflection of how deeply people care about Slough Town Football Club, and we hope that over time the new crest will come to represent memories and successes every bit as cherished as those associated with the current badge.
Rich History, Bright Future.
This new crest is more than simply a new badge. It is a symbol for the next chapter of Slough Town Football Club - honouring our past, embracing our future and representing everyone connected with the Rebels for generations to come.
This change is not about rejecting the past, but about building on our heritage and creating a mark for the future.
As the club has continued to grow across our men's and women's teams, Academy and junior sections, the Board felt the time was right to evolve our identity and create a symbol that reflects the ambitions of the modern Slough Town Football Club.
Today, Slough Town is far more than a single first team. Alongside our senior sides, the club now supports a thriving youth structure comprising 15 Junior Academy (Elite Pathway) teams and 14 Juniors (Grassroots) teams. With hundreds of young players representing the Rebels badge each week, the club wanted to create a symbol capable of uniting every part of the Slough Town family.
Football has changed significantly since the current crest was introduced. The game is now experienced across digital platforms, social media, broadcast graphics and a growing range of merchandise and apparel. With that in mind, the club wanted to create an identity designed for the next generation – one that is instantly recognisable, uniquely Slough Town, and equally at home on shirts, scarves and screens.
Speaking on the introduction of the new crest, Chief Executive Officer Ashley Smith said:
“Updating our club crest was not a decision we took lightly, but it was a necessary step to forge our own unique identity. Our goal was to modernise the look to reflect a cleaner, stronger Slough Town FC - one that enhances our presence in an increasingly digital world.
“Throughout this 12-month journey, it was vital that we balanced progress with respect. By partnering with a branding expert and consulting a panel with over 125 years of combined association with the club, we ensured that we paid proper tribute to Slough’s rich history while keeping our core values firmly focused on the future.
“I am incredibly excited about this new chapter, and I cannot wait to see all of the club’s umbrella sides wearing our new identity with pride.”
The current badge incorporates the Borough coat of arms and the words “Serve With Honour”, both of which carry rich symbolism and have served the club proudly for many years.
The new crest has not been created from scratch. Instead, it draws together key elements of the club’s identity in a bold, distinctive and modern form.
At its heart are the intertwined initials STFC, creating a mark that is unmistakably Slough Town. The club’s traditional navy and amber colours remain central to the design, ensuring a visual connection with generations of Rebels teams and supporters.
The values represented by “Serve With Honour” remain just as important today as they have always been. While the wording itself no longer appears on the crest, the ethos behind those words continues to define the standards and culture of the football club.
Most importantly, the star within the crest represents aspiration and achievement. It reflects the club's thriving Academy and commitment to identifying, developing and nurturing future stars, while also celebrating Slough's unique place in scientific history.
The town has long been associated with astronomy through the work of Sir William Herschel, who discovered Uranus in 1781 before later moving to Observatory House in Slough, where he constructed his famous 40-foot telescope. The legacy of the Herschel family helped establish Slough as one of the most significant centres of astronomical study in Britain.
This connection is subtly reflected within the crest itself. Hidden within the monogram is a telescope, formed by elements of the 'T' and 'F', looking directly towards the star. Together, the two symbols represent ambition, discovery and the club's constant desire to look ahead to the future while remaining rooted in the town's rich history.
Supporters may also notice a hidden feature within the monogram itself. Embedded within the lettering is a subtle representation of a zebra crossing, paying tribute to one of Slough’s proudest innovations. On 31 October 1951, the world’s first officially recognised zebra crossing was installed in the town, with Slough subsequently becoming a pioneering “safety town”, leading the way with a number of road safety measures that were later adopted throughout the country.
The new crest represents where Slough Town is heading while respecting where we have come from. It has been designed to be bold, distinctive and instantly recognisable, working equally well on match shirts, scarves, merchandise, social media graphics and digital platforms.
The introduction of the new crest marks the beginning of a wider evolution of the club's visual identity. Supporters will gradually see the new mark incorporated throughout Arbour Park and across club operations, with signage and branding updated over time to ensure every aspect of the stadium reflects the next chapter in Slough Town's story.
We understand that changing a football club’s crest is a significant step and that supporters will naturally hold differing views. Such passion is a reflection of how deeply people care about Slough Town Football Club, and we hope that over time the new crest will come to represent memories and successes every bit as cherished as those associated with the current badge.
Rich History, Bright Future.
This new crest is more than simply a new badge. It is a symbol for the next chapter of Slough Town Football Club - honouring our past, embracing our future and representing everyone connected with the Rebels for generations to come.
Copyright 2026 Slough Town F.C. Permission to use quotations from this article is granted subject to appropriate credit being given to www.sloughtownfc.com as the source.